Financial Advisor Practice Valuation Calculator

Are you curious about the value of your financial advisor practice? Whether you’re planning to sell your practice, merge with another, or simply want to know where you stand in the market, our calculator provides a quick and easy way to estimate your practice’s value. Enter your details below and discover your practice’s potential worth.


Understanding the value of your practice is crucial. This calculator was developed to provide financial advisors with a clear and immediate estimation of their practice’s value. Whether you’re preparing for an exit, considering a merger, or strategizing for growth, knowing your valuation can guide your decisions and planning. The key benefits include:

  • Strategic Planning: Align your business strategy with your practice’s value.
  • Exit Preparation: Plan your succession and exit strategy effectively.
  • Growth Opportunities: Identify areas for improvement and potential growth.
  • Market Positioning: Understand how your practice compares to industry benchmarks.
This page also covers general topics related to valuations and the future of your practice.

If you are new to AdvisorFinder

Welcome! If it's your first time on AdvisorFinder, we want to say hello 👋 Our mission is to help people make more informed financial decisions. Once you're finished with this calculator, you might want to subscribe to our AdvisorInsights newsletter.

Calculator: Financial Advisor Practice Valuation

Below you use the calculator to determine an approximate valuation for your practice.

How the Calculator Works

To provide you with an accurate valuation, our calculator requires several key inputs:

  • AUM (Assets Under Management): The total market value of the assets you manage. This is a critical indicator of the size and scale of your practice.
  • Percentage of AUM in Advisory Business: This represents the proportion of your AUM that is specifically managed as part of your advisory services. It helps refine the valuation to reflect the advisory business's scope.
  • Gross Revenue: The total income generated by your firm from all sources. This directly impacts the valuation as it represents the firm's earning power.
  • Number of Clients: Helps to gauge the client base and its potential impact on your practice’s valuation.
  • Number of Employees: Indicates the scale of your operations and can impact operational efficiency and overall value.
  • Ownership Percentage: The percentage of the firm that you own. This determines your share of the practice's total valuation.
  • Your Email Address: Used to send you detailed valuation results and follow-up resources.

*Note: this is an estimate from a simple online calculator and should not be considered advice. This content is not meant to take the place of a CPA, CFA, a Business Valuation Firm, or other financial professional(s) you may need to consult in order to properly evaluate your business. Please use your discretion when making major financial decisions such as this.

Important Considerations Before Selling or Merging

Before deciding to sell or merge their practice, financial advisors or firm owners should ask themselves several critical questions to ensure they are making informed and strategic decisions.

These questions can help them assess their readiness, understand their objectives, and prepare for the transition. Here are the key questions that might apply to any advisor using our valuation calculator:

1. Personal and Professional Goals

  • Why am I considering selling or merging my practice?
  • What are my long-term personal and professional goals?
  • How does this decision align with my retirement or succession planning?

2. Practice Valuation and Financial Considerations

  • What is the current value of my practice? (we helped answer this)
  • How will the sale or merger impact my financial situation?
  • Have I consulted with a valuation specialist to get an accurate valuation?
  • What are the tax implications of selling or merging my practice?

3. Client Impact

  • How will my clients be affected by the sale or merger?
  • Have I communicated my plans with key clients, and what is their response?
  • How will the new entity continue to serve my clients?
  • What steps can I take to ensure a smooth transition for my clients?

4. Operational and Staff Considerations

  • What will happen to my employees in the event of a sale or merger?
  • How can I ensure that my team is taken care of and integrated into the new organization?
  • Are there any key staff members who need to be retained to ensure continuity?

5. Legal and Compliance Issues

  • What legal and regulatory issues do I need to address before selling or merging?
  • Do I need to update any client agreements or contracts?
  • Have I consulted with legal counsel to understand all implications?

6. Market and Competitive Landscape

  • Who are the potential buyers or merger partners, and what are their reputations?
  • How will a sale or merger position my practice in the competitive landscape?

7. Timing and Readiness

  • Is now the right time to sell or merge, considering market conditions and my personal situation?
  • Have I prepared my practice for sale to maximize its value (e.g., cleaning up financials, addressing any issues)?
  • What is my exit timeline, and does it align with the sale or merger process?

8. Future Involvement

  • What level of involvement do I want to have post-sale or merger?
  • Am I willing to stay on for a transition period, and if so, for how long?
  • What role will I play in the new organization, if any?

9. Cultural Fit

  • Is there a cultural fit between my practice and the potential buyer or merger partner?
  • Do our values and business philosophies align?
  • How will cultural differences be managed during the integration process?

10. Contingency Planning

  • What are my contingency plans if the sale or merger does not go through?
  • How will I handle potential disruptions during the sale or merger process?

Obviously, there are no "right" answers to almost all of these questions. By thoughtfully considering these questions, financial advisors and firm owners can better prepare for the complexities and opportunities involved in selling or merging their practice, ensuring a decision that aligns with their goals and maximizes value for all stakeholders involved.

Best of luck with this big decision!

Preparing Your Practice for Sale

Before putting your practice on the market, take steps to maximize its value and attractiveness to potential buyers. If you have the resources to do so, here are some ideas:

  • Update and organize financial records, client lists, and operational documentation
  • Address any outstanding legal or regulatory issues
  • Invest in cosmetic improvements to the office space
  • Communicate the upcoming transition to key staff members and your clients
  • Consider engaging a consultant to help optimize practice operations and profitabilityTaking these preparatory measures can help you command a higher sale price and facilitate a smoother ownership transition.

One of the most important parts of this process is communicating the upcoming transition to key staff members and your clients. Engage them in the process and emphasize the potential benefits of new ownership, such as expanded resources, growth opportunities, and enhanced compensation packages. Retaining key staff through the transition will provide continuity for clients and add value to the practice in the eyes of potential buyers.

Finally, I will highlight the idea of engaging a consultant who specializes in financial advisory practice sales, a valuation specialist, or other professional(s) to assist you through this process. A knowledgeable consultant can provide valuable guidance on optimizing practice operations, identifying areas for improvement, and implementing strategies to increase profitability. They can also assist with the valuation process, help identify potential buyers, and facilitate negotiations to ensure that you receive the best possible price for your practice.

By taking these preparatory measures – updating records, addressing legal issues, improving the office space, communicating with staff, and engaging a consultant – you can maximize the value and attractiveness of your financial advisory practice to potential buyers. A well-prepared practice will command a higher sale price, attract a wider pool of qualified buyers, and facilitate a smoother ownership transition for all parties involved.


If you have any questions or still need help, we are here to offer you support in your search for a financial advisor. For questions related to this article please ask us via the live chatbot.

For questions related to using AdvisorFinder, please contact our support.

If you are looking to sign up for our growth platform, you can sign up for AdvisorFinder here


Stay Informed with the Latest Financial Insights

Subscribe to AdvisorFinder
📨 we send 1 weekly email
*By submitting your email, you agree to the Terms of Service.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.